Carcel is a new copenhagen-based fashion label, made by incarcerated women.

This sustainable brand is made by female prisoners in Peru. Every woman would get paid and they would normally make 2 garments a day. With this income they can cover their own basic living costs, send their children to school and save up for a crime free beginning. Each woman gets to sew her name onto the inside of the garment.

The founder Veronica D’Souza visited Peruvian prisoners and realised the main reason for female incarceration is poverty, then she started Carcel on Kickstarter and in just one day she reached her goal.

This Danish brand is made from 100% natural materials with timeless minimal Scandinavian design. Carcel doesn’t compromise planet, design and people. They believe in slow fashion in order to introduce each piece one at a time in simple and strong collection.

The next step for Carcel is India. 100% organic silk made by prisoners in india.

Photo credit: Carcel